Juliana de Lima Vasconcellos graduated from UFMG in Belo Horizonte, Brazil with a degree in Architecture. Her focus is on natural materials like stone, wood, and metal, and she has a particular preference for 20th-century design, especially from Brazil, France, and the Nordic countries. She appreciates an elegant aesthetic without going overboard, particularly valuing light, color palettes, and texture combinations. Juliana has taken part in some of Brazil's most significant interior design showcases.