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SP–Arte 2025: Connecting Brazilian Art with the Global Market

From April 2 to 6, São Paulo once again becomes the vibrant epicenter of Latin American art as SP–Arte returns to the iconic Bienal Pavilion in Ibirapuera Park. Celebrating its 21st edition, the fair reaffirms its place not merely as a commercial platform, but as a dynamic ecosystem where ideas, markets, and creative practices intersect and evolve.Beyond presenting the central themes of this year’s edition, the article also serves as a compass, guiding readers through the multitude of satellite events and cultural happenings that animate the city of São Paulo throughout the week — offering a broader lens on the artistic pulse that extends well beyond the walls of the Bienal Pavilion.

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The 2024 edition left a lasting imprint on the art world, with more than R$100 million in sales, close to 40.000 visitors, and over 190 participants, from galleries and design studios to publishers and experimental spaces. Beyond the impressive numbers, the fair’s growing ability to cultivate dialogue between new and established collectors, and to spotlight Brazilian and Latin American art on the global stage, is what continues to define its significance.

The 2025 edition marks a new chapter in the trajectory of one of Brazil’s most established and internationally recognized art fairs. Created in 2005 by lawyer and art collector Fernanda Feitosa, today it is the largest and longest-running art fair in the country. Year after year SP–Arte continues to set the standard for excellence in Latin America’s cultural landscape, not only in scale, but in curatorial ambition and global reach.

This year introduces a refreshed visual identity and an enhanced digital platform, with a newly designed website and mobile app offering an intuitive, more immersive experience. More than just aesthetic updates, these shifts reflect the fair’s ongoing evolution: a continuous effort to expand how art is presented, experienced, and understood — both locally and on the world stage.

Inside the Pavilion, visitors will encounter a constellation of voices — from emblematic galleries such as Fortes D’Aloia & Gabriel, Mendes Wood DM, Almeida & Dale, and Luisa Strina, to a vibrant new generation represented by Flexa, Galatea and Mitre. International galleries also reinforce the fair’s growing global relevance, with returning exhibitors such as Continua (Italy), Sur and Piero Atchugarry (Uruguay), and notable newcomers as Cecilia Brunson and Andrea Brunson, from the UK and Chile respectively. This expanded presence underscores SP–Arte’s role as a bridge between Brazilian creativity and the broader international scene.

The 2025 edition welcomes nearly 200 exhibitors — encompassing contemporary art galleries, design studios, publishers, independent spaces, and cultural institutions. This year also marks a significant expansion on the third floor of the Pavilion with the debut of Palco SP–Arte, a newly dedicated platform for public programming. Alongside the much-anticipated talks at the Iguatemi Arena — featuring names like Beatriz Milhazes, Paulo Nimer Pjota, and curators from Brazil’s foremost institutions — Palco SP–Arte will host an ambitious lineup of debates focused on market dynamics and collecting, with both national and international guests. The space will also include brand activations and large-scale installations, adding new layers of engagement to the visitor experience.

Design continues to gain prominence at SP–Arte, with this edition welcoming 81 participating designers, including 16 first-time exhibitors — a significant increase from the 71 names featured in 2024. Renowned studios and creators such as Attom (Carlos Motta), Rodrigo Ohtake for Granistone, Lucas Recchia and Etel will be among the highlights. Two new design awards, launched in partnership with Arauco and Artefacto, will be announced on the fair’s opening day, April 2nd. Meanwhile, the special exhibition “Inteligência Material”, curated by Livia Debbane and Camilo Oliveira and sponsored by Arauco, will spotlight the evolving relationship between designers and raw materials — with a focus on rising talents from across Brazil and Latin America.

As the city’s cultural calendar reaches its peak, São Paulo hums with intensity. Museums, galleries, and independent spaces synchronize their programs with the fair, creating a dynamic and multilayered experience across the city. From immersive exhibitions to exclusive openings, SP–Arte transforms São Paulo into a living gallery where contemporary creation takes center stage, and new connections in the art market can thrive.

Sophie Su Art Advisory will  be present throughout the week — attending, exploring, and connecting. Come find us at the Pavilion for a conversation, or follow along on Instagram, where we’ll be sharing real-time updates, discoveries, and moments from inside the fair. 

For collectors, art lovers and professionals seeking deeper insight, our SP–Arte 2025 Sales Report will be published in our post-fair newsletter — a curated source of strategic analysis, market reflections, and collector intelligence. Subscribe to receive it first hand.

Whether you’re discovering emerging voices at the fair or navigating the city’s most vibrant institutions, SP–Arte 2025 invites us to experience São Paulo as one living, breathing exhibition. We look forward to seeing you there.

Debuting on the expanded third floor, the SP–Arte Stage brings together leading voices from Brazil and beyond for conversations on art, collecting, and the market.
Set within a welcoming new lounge, the space invites visitors to relax, connect, and engage.

Wednesday, April 2

• 2:30 PM: Love your mom with Alan Strozenberg.

• 4 PM – Public art and the city with Jaume Plensa and Marcello Dantas (in English).

Thursday, April 3

• 2 PM – On supporting emerging artists with David Teplitzky and Ricardo Sardenberg (in English).

• 3:30 PM – Brazilian art, a foreign perspective with Tereza de Arruda, John Basnage, and Sergio Linhares (in English).

• 5 PM – The partnership between collectors and artists with Sandra Hegedüs, Beatriz Yunes Guarita, Diego Uribe, and Cristina Chacón; moderated by Marc Pottier.

Friday, April 4

• 2 PM – The legacy of Sergio Rodrigues with Fernando Mendes and Maria Cecilia Loschiavo dos Santos; moderated by Clarissa Schneider. 

• 3:30 PM – The newest Brazilian design with Livia Debbane, Lola Maria Tulle, and Rafael Triboli; moderated by Camila Santos.

• 5 PM – Indispensables with Antonio Manuel and Ana Maria Maia.

Saturday, April 5

• 3 PM – From Generation to Generation: Managing Family Collections with Alice Granato and João Vergara.

• 4 PM – From Art to Design with Francesco Maccapani Missoni.

• 5 PM – Notes From the Playground with Raphael Fonseca and Ryan Inouye (in English).

A cornerstone of SP–Arte’s public programming, the Iguatemi Arena will once again host its iconic series of talks with leading artists and curators. The sessions are open to all visitors and take place on the second floor of the Bienal Pavilion. This year’s lineup features:

Thursday, April 3

• 2:00 PM: Paulo Nimer Pjota (represented by Mendes Wood DM) in conversation with Pollyana Quintella (Curator at Pinacoteca de São Paulo).

• 4:00 PM: Rodolpho Parigi (represented by Nara Roesler) in conversation with Fernanda Brenner (Artistic Director of Pivô).

Friday, April 4

• 2:00 PM: Alex Červený (represented by Almeida & Dale) in conversation with Renato Menezes (Curator at Pinacoteca de São Paulo).

• 4:00 PM: Beatriz Milhazes (represented by Fortes D’Aloia & Gabriel) in conversation with Tiago Mesquita (Art Critic and Professor).

These talks aim to delve into creative processes, personal trajectories, and critical themes in contemporary practice, offering deeper insights into some of the fair’s most exciting participants.

SP–Arte 2025 continues its collaboration with a group of long-standing master sponsors, such as Itaú, Vivo, Iguatemi, and I ♥ PRIO, whose consistent support reflects a shared commitment to arts, culture, and innovation in Brazil. These partnerships reinforce the fair’s role as a platform where creativity, business, and cultural engagement intersect.

Vivo presents a tribute to Indigenous heritage at its booth, spotlighting the Baniwa people through powerful works by artist Denilson Baniwa. On the ground floor, TCL unveils an immersive lounge where art meets technology, featuring site-specific interventions by the artist TEC.

Celebrating its tenth anniversary, PRIO — Brazil’s largest independent oil and gas company — reaffirms its cultural commitment through its sponsorship platform, I Love PRIO. At the fair, the company offers a series of playful and interactive experiences, including a button wall, a monumental octopus sculpture (a nod to its first offshore asset), and a quiz with branded giveaways. PRIO also sponsors the event’s official audio guide and lends its name to the veranda space, now called Varanda I Love PRIO. Additionally, the booth will feature stylized sarongs for sale, with proceeds benefiting Spectaculu — a non-profit school that fuses art and technology for youth from Rio’s underserved communities.

A curated selection of must-see exhibitions and artistic experiences across the city.

Every April, São Paulo becomes the epicenter of the Latin American art world with SP Arte 2025 occupying the Bienal Pavilion. But the fair is only part of the cultural experience. The city’s leading institutions and galleries synchronize their programming with the fair, offering temporary exhibitions that reflect the energy and diversity of Brazil’s contemporary art scene. Below, we’ve selected some of the most noteworthy exhibitions and experiences around town you won’t want to miss.

Institutional Exhibitions

Cinco Ensaios sobre o MASP
Date: March 28th – ongoing
Time: 5:00pm – 6:00pm
Location: MASP – São Paulo Museum of Art

Delving deeper into each of the 5 exhibits:

The Museu de Arte de São Paulo (MASP) has inaugurated the Pietro Maria Bardi Building, introducing five compelling exhibitions that delve into diverse artistic narratives and the museum’s own rich history. Here’s an overview of each exhibition:

1. Isaac Julien: Lina Bo Bardi – A Marvellous Entanglement
Location: 2nd Floor

This nine-screen video installation by British artist and filmmaker Isaac Julien offers a poetic meditation on the legacy of Italian-Brazilian modernist architect Lina Bo Bardi (1914–1992). Filmed across several of Bo Bardi’s iconic buildings in São Paulo and Salvador, including MASP itself, the work features Brazilian actresses Fernanda Montenegro and Fernanda Torres portraying the architect at different stages of her life. Through reenactments of Bo Bardi’s writings and reflections, the installation explores her innovative designs and her profound engagement with Brazilian culture and society. 

2. Arts of Africa
Location: 3rd Floor

Showcasing over 40 works from MASP’s collection, primarily from the 20th century and originating from West Africa, this exhibition includes statuettes, everyday objects, dolls, drums, furniture, and masks used in various ceremonies such as initiations, celebrations, and funerals. The display aims to highlight the rich artistic traditions of African cultures and their significance within the global art context. 

3. Geometries
Location: 4th and 10th Floors

Featuring more than 50 works from MASP’s collection, including approximately 20 recent donations, this exhibition presents pieces by artists associated with constructive vanguards alongside contemporary artists who employ various materials to create geometric compositions. The dialogue between historical and modern works underscores the enduring relevance of geometric abstraction in artistic expression. 

4. Renoir
Location: 5th Floor

Dedicated to French Impressionist Pierre-Auguste Renoir (1841–1919), this exhibition brings together all 13 of his works in MASP’s collection—12 paintings and one sculpture. Spanning nearly the entirety of Renoir’s career, the collection offers insights into his evolving style and thematic interests. Notably, this is the first time in 23 years that these pieces are being displayed together, providing a rare opportunity to experience the breadth of Renoir’s oeuvre.

5. Histories of MASP
Location: 6th Floor

This exhibition revisits over seven decades of MASP’s trajectory, reflecting on the museum’s evolution and its role in shaping a modern museum model. Featuring a timeline enriched with 74 artworks from the collection, along with photographs, documents, posters, books, catalogs, newspapers, and magazines, the display offers a comprehensive look at MASP’s institutional history and its contributions to the art world. 

These exhibitions collectively celebrate MASP’s expansion and its ongoing commitment to presenting diverse artistic narratives

Histórias LGBTQIA+
Date: December 13th, 2024 – April 13th
Location: MASP – São Paulo Museum of Art

As part of MASP’s celebrated “Histórias” cycle, this group exhibition centers LGBTQIA+ narratives from Brazil and abroad. With works from the 19th century to the present, it addresses identity, affection, resistance, and collective memory through art.

Originários: Mario Baldi and the Indigenous Lens
Date: March 29th – April 30th 
Location: Biennial Pavilion (SP–Arte Offsite Exhibition)

Part of SP Arte’s side program, this exhibition features photographs by Mario Baldi of Indigenous communities in the Amazon, taken in the 1950s. In collaboration with Indígenas na Fotografia Brasileira, the show prompts a reflection on memory and historical narratives.

Coleção Vilma Eid – Em Cada Canto
Date:
March 14th – May 25th
Location: Tomie Ohtake Institute

This group show revisits textile works from the Vilma Eid Collection, celebrating regional craft and material culture. It highlights artisanal traditions and the role of community in shaping Brazilian artistic identity.

Olho d’Água by Patricia Leite
Date: March 14th – May 25th
Location: Tomie Ohtake Institute

In her most recent body of work, Patricia Leite presents delicate landscapes full of atmosphere and memory. Through subtle use of color and space, the exhibition reaffirms her distinctive voice in Brazilian contemporary painting.

Monica Ventura: Daqui um Lugar
Date: March 22th – August 3rd
Location: Pinacoteca Estação

In Daqui um Lugar, Monica Ventura investigates memory, space, and displacement through photography, drawing, and installation. The exhibition unfolds as a layered cartography of personal and affective geographies, based on research in Brazil and Portugal. By blending documentary records, emotional topographies, and architectural mappings, Ventura creates visual narratives that question how we construct—and are constructed by—the spaces we inhabit.

Maze by Gabriel Wickbold
Date: February 12nd – April 13th
Location: MIS – Museum of Image and Sound

Known for his striking photographic language, Wickbold presents an immersive exhibition where surrealism, intimacy, and color collide. “Maze” offers a provocative space between emotion and perception, highlighting the artist’s bold visual experimentation.

Art Galleries Programming

Arte Circuito Jardim Europa
Date: April 6th, 2025
Location: Jardim Europa, São Paulo

This special event invites the public to explore São Paulo’s prestigious art district of Jardim Europa. Eight leading galleries—including Nara Roesler, Galeria Lume, Luciana Brito, and AM Galeria—will remain open for extended hours, offering exclusive cultural programs and exhibitions throughout the day. Visitors can enjoy the circuit on foot or via a free shuttle service connecting the participating spaces. A unique opportunity to experience São Paulo’s contemporary art scene up close, in a walkable and welcoming format.

Encontro | Confronto: Hélio Oiticica and Waldemar Cordeiro
Date: March 23th – May 4th
Location: Pinakotheke São Paulo

Bringing together two pivotal figures of Brazilian modernism, this exhibition explores the parallels and contrasts between Hélio Oiticica and Waldemar Cordeiro. Known for their radical experiments in color, form, and social engagement, the show highlights works from the late 1950s to the 1970s, spanning the Neoconcrete and Concrete art movements. The curatorship builds a rich visual dialogue between Oiticica’s immersive structures and Cordeiro’s rational compositions, reflecting on the ideological and aesthetic tensions that shaped Brazilian art in the second half of the 20th century.

Não são coisas do cotidiano, só parecem
Date:
March 17th – May 19th
Location: Paulo Kuczynski Gallery

The exhibition, which celebrates the inauguration of the gallery’s expanded and modernized headquarters—designed by Reinach Mendonça Arquitetos—features curation by Giancarlo Hannud and brings together works that trace Eleonore’s trajectory, highlighting her sensitive and precise approach to organizing everyday elements visually. Among the exhibited works, Natureza-morta, 1949, one of her first oil paintings, and Despedida com tulipas, 2001, possibly her last painting, stand out.

Nossa Senhora do Desejo
Date:
March 29th – June 21th
Location: Almeida & Dale Gallery

Curated by Lisette Lagnado, the exhibition honors Pedro Moraleida Bernardes on the 25th anniversary of his passing. Spanning two gallery locations, it creates dialogues between his work, the artists who influenced him, and a new generation that shares his irreverence. Marked by disobedience and social critique, his art remains relevant in contemporary Brazilian culture.

Marcius Galan: Mecânica dos Meios Contínuos
Date:
March 27th – May 10th
Location: Luisa Strina Gallery

The exhibition presents new works where objects and installations seem on the verge of collapse yet continue to function within their roles and movements. Galan challenges perceptions of balance and fragility, creating visual tensions that question the stability of the structures around us.

Manifestação – Pélagie Gbaguidi
Date:
April 3th — May 17th
Location: Fortes D’Aloia & Gabriel Gallery

Fortes D’Aloia & Gabriel presents Manifestação, the first solo exhibition of Pélagie Gbaguidi in São Paulo. The Beninese artist, born in Dakar and based in Brussels, showcases new works created during her residency at Pivô Salvador, alongside earlier pieces that underpin her decolonial research. Through layered compositions of color, form, and gestural marks, Gbaguidi reinterprets ancestral narratives from a contemporary perspective.

Liliana Porter, Otros Cuentos Inconclusos
Date:
March 29th – June 7th
Location: Luciana Brito Gallery

The exhibition Otros Cuentos Inconclusos by renowned Argentine artist Liliana Porter is on view at Sala Modernista, featuring over 30 works that highlight her production from the past five years. With a career spanning more than 60 years, Porter—who has lived in New York since 1964—has established herself as a key figure in contemporary art, uniquely exploring the complexities of the human condition.

Infinito – Jorge Guinle
Date:
March 27th – May 10th
Location: Simões de Assis Gallery

The exhibition presents unpublished paintings by Jorge Guinle (1947-1987), created between 1985 and 1986 in New York. This set of ten works, nine of them large-scale, was produced at Kaufman’s Studio and is being shown in Brazil for the first time. Curated by Vanda Klabin, the exhibition highlights the significance of this phase in Guinle’s career, a central figure of the 1980s Brazilian art scene, whose work played a key role in the revaluation of painting in Brazil, influenced by abstract expressionism and action painting.

Lina Bo Bardi – A Marvellous Entanglement – Photographs & Collage
Date:
March 29th – May 24th
Location: Nara Roesler Gallery

Nara Roesler São Paulo presents the third solo exhibition by Sir Isaac Julien, featuring new photographs and collages derived from his film Lina Bo Bardi – A Marvellous Entanglement (2019). The work poetically explores the life and legacy of the Italian-Brazilian architect Lina Bo Bardi (1914-1992).

Simultaneously, MASP will debut the nine-screen video installation in Brazil at its new annex, the Pietro Maria Bardi Building. The film was shot in seven iconic Bo Bardi buildings, including MASP, Sesc Pompeia, and Teatro Oficina in São Paulo, as well as the Museum of Modern Art of Bahia, Restaurante Coaty, Casa do Benin, and Teatro Gregório de Matos in Salvador.

Ana Amorim: 27032025-6.720-280-68 / 24052025-5.328-222-68
Date: March 27th – May 24th
Location: Superfície Gallery

This enigmatic and poetic solo exhibition by Ana Amorim features works whose titles refer to temporal and geographic coordinates, inviting viewers to navigate between abstraction and memory. Using textile techniques, drawing, and language, Amorim creates layered landscapes that evoke the passing of time and the subtleties of presence. The exhibition furthers her research on material sensibility and spatial perception.

Júlia Isidrez & Maria Lira Marques
Date: March 26th – May 4th
Location: Gomide & Co Gallery

This powerful double exhibition brings together Paraguayan ceramist Júlia Isidrez and Brazilian artist Maria Lira Marques, both recognized for their deep connection to ancestry, territory, and traditional knowledge. A participant in the next Mercosur Biennial, Isidrez brings her unique approach to clay, while Marques expands her poetics through drawing and textual interventions. The exhibition establishes a dialog between indigenous Guarani and Afro-Brazilian perspectives, weaving a shared narrative of resilience, feminine power and traditional knowledge. Curated by Amanda Carneiro, the show is a sensory and political experience that reimagines contemporary art through community practices.

Guglielmo Castelli: Um Galo Sozinho Não Tece Manhã
Date:
April 1st – August 16th
Location: Mendes Wood Gallery

Mendes Wood DM presents Guglielmo Castelli’s first solo exhibition, titled after João Cabral de Melo Neto’s 1966 poem “Um galo sozinho não tece uma manhã“. The exhibition explores Gestalt Psychology, a core principle of Brazilian geometric abstraction, emphasizing that art, like the morning in the poem, is built through collective interaction, where the whole is greater than the sum of its parts.

Katie van Scherpenberg: o corpo da obra
Date:
January 20th – May 3rd
Location: Galatea Gallery

Katie Van Scherpenberg’s solo exhibition aligns with the gallery’s program of rediscovering and repositioning artists who are distant from the current Brazilian art scene. Born in São Paulo in 1940, the artist has been gaining international recognition since she began being represented by Cecilia Brunson Projects in 2019. Curated by Fernanda Morse, the exhibition brings together about 25 works produced between 1982 and 2008, as well as historical records and documents of the landscape interventions she began creating, incorporating the body into her painting practice.

Rahj al-ġār by Dora Longo Bahia
Date:
January 20th – May 3rd
Location: Vermelho Gallery

In this powerful solo show, Rahj al-ġār blends ritual performance, sonic elements, and installation to evoke themes of mysticism, diaspora, and colonial memory. The exhibition offers a layered reflection on spirituality and contemporary resistance.

O Sensível Está nas Dobras do Tempo by Kókir
Date: March 15th – April 26th
Location: Carmo Johnson Projects Gallery

In this poetic and process-based installation, Kòkir invites the audience into a spatial narrative shaped by time, memory, and gesture. The artist creates sculptural works from raw materials like clay, wood, and copper, allowing the elements to oxidize, expand, and deform over time. Influenced by the cosmology of her Yoruba ancestry and her experiences in Brazilian religious traditions, Kòkir explores the idea of the body as a territory of spiritual passage. The show reveals her ability to inscribe memory into matter, proposing a ritualistic reading of form and space.

Pierre Verger – 66 Images, 20 Years Later
Date: March 29th – May 10th
Location: Galeria Mario Cohen Gallery

This exhibition pays tribute to Pierre Verger, the renowned French photographer, ethnologist, and anthropologist who dedicated much of his life to documenting the African diaspora—especially in Bahia, Brazil. Held in partnership with the Pierre Verger Foundation, the show revisits the gallery’s landmark 2005 exhibition and features 25 of the original 66 photographs. These are the final editions available for sale, framed and authenticated by the Foundation. The series captures Verger’s unique gaze on Afro-Brazilian culture, ritual, and identity.

Pele do Rio
Date: March 22th – April 26th 
Location: Janaína Torres Gallery

A poetic and architectural reflection on the city of Rio de Janeiro, this exhibition reconstructs its sensorial topography through essays, images, and spatial fragments. It offers an affective mapping of the city’s historical and political layers.

Our team will be present at the Bienal Pavilion and across São Paulo’s vibrant art circuit. If you’re attending, we warmly invite you to connect with us in person — whether for a conversation, a discovery, or simply to share the moment.

For a more in-depth perspective, our SP–Arte 2025 Sales Report will be released after the fair via our newsletter. This exclusive briefing will feature strategic insights, curated highlights, and collector-focused analysis — designed to bring clarity to the market beyond the event itself.

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